When on tour, Roadside Theater worked with its presenters to get out an audience that represented a broad cross-section of each community. In 1980 the company created a Promotional Manual, Promotional Calendar, and promotional materials that, along with telephone consultation, worked toward this end. The result was full houses of diverse audiences. 

Cite This

“Roadside Promo Calendar, 1989.” https://roadside.org. April 30, 2014. https://roadside.org/asset/roadside-promo-calendar-1989.

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